William Hill Sportsbook Review

William Hill is one of the oldest and most reputed UK bookmakers listed on the London Stock Exchange since 2002.

William Hill sportsbook offers betting odds on almost every sport including American football, soccer, ice hockey, tennis, Australian football, and more. Punters are privy to a number of betting options including in-play wagering, Apart from online betting, William Hill has over 600 betting offices in the UK, Ireland and Isle of Man. The online bookmaker offers virtual sports betting, fantasy sports games and a number of betting products on alternative and unique markets. On the website, you will find plenty of tips, statistics and analysis to make your sports betting experience more fruitful. William Hill is known to offer pretty high betting limits for both popular and minor markets.


  • Oldest and most reputed bookmaker
  • Wide range of betting options
  • Live streaming of major sports
  • Excellent range of promotions and odds
  • User friendly site convenient for in-play betting
  • Offers good odds on variety of sports
  • Professional customer support service


William Hill Sportsbook

Software and Graphics

One of the outstanding features of William Hill Sportsbook is its software, which includes live betting software. The interface is easy to use and very responsive to allow for a good live betting experience. Many events are streamed live on their WHTV platform, including horse racing. This extends to the mobile platform as well. The site is well laid out with a series of menus and options for the convenience of end users. Prominent menus allow instant access to different sports and professional leagues. The search features allow easy access to different parts of the site and applications. Another notable feature is the choice of odds in fraction, decimal, and American odds formats.

Betting products

William Hill has always been known to offer one of the biggest selections of sports betting products. Horse racing is where the online bookmaker excels and offers a deep market choice for horse and well as greyhound racing. The site offers a comprehensive selection of English and Irish racing with every race listed along with horses, jockey, starting odds, and more. You will find a range of special bets in horse racing such as matchup betting, and other event specific bets. Punters can avail of Tote betting with access to real time information on the prize pool.

Apart from horse racing, William Hill features a range of exotics for major sporting events that include major football leagues, basketball, cricket, tennis, and more, along with live in-play betting. Here is where you will find both traditional head to head options in addition to exotics on a select range of events.

When it comes to odds, William Hill is undoubtedly a class apart with varied betting options, handicaps, and special bets. The prices on handicaps are in the range of 1.91-1.91 and can even touch as high as 1.97-1.97, in specific markets. Given the low frequency change in odds, it is not surprising to find the most competitive prices in the industry. For tennis and cricket fans, there are also ball by ball betting options.

Mobile Support

William Hill’s mobile betting app is among the best with a large number of positive reviews from users in the iTunes and Google Play stores. The app is stable with an easy to use interface. The site’s mobile platform supports both iOS and Android devices. Punters can bet on all markets on the go. This includes in-play betting, and instant access to accumulators and hot pick lists.

William Hill Sport Mobile

Bonuses and Promotions

One of the major attractions at William Hill is its extensive selection of promotions and generous bonuses available on a regular basis. There is a generous welcome bonus up to a limit of $100 and loads of other promotional programs. Acca Insurance is available on its online and mobile channels with the site offering a refund on stake as a free bet to players who place a football accumulator of six teams or more and where one team loses.

Currently, William Hill offers to refund a losing stake as a free bet up to a maximum of £50 if a player’s choice of First Goal Scorer fails to score the first goal but scores the second goal.

Another first from William Hill is its Cash in My Bet promo. Every bet has a ‘Cash in Value’ that increases or decreases based on the results and match events. The feature is available on football, boxing, tennis, cricket and also includes in-play betting. Players can see the amount of returns they can get with each leg of the accumulator. Players are guaranteed the same returns no matter what the outcome of the bet.

Banking and Security

As a leading bookmaker, William Hill Sportsbook offers a choice of banking methods to support its extensive list of customers and betting patterns. Punters can fund their accounts via all the major credit cards, and popular eWallets such as Skrill, PayPal and Neteller without any fee attached. Withdrawals can also be made through major credit and debit cards, check, CashDirect, Click2Pay, Skrill, and PayPal to name a few. Payouts may not be the fastest in the industry but customers can expect to cash out in a reasonable time. William Hill ensures that every transaction is secure with double layer encryption.

Customer Service and Support


William Hill is well backed by a team of knowledgeable and professional customer support staff available around the clock via live chat, and email. They offer support in multiple languages to ensure that every customer receives a prompt reply to their queries. The site also features a FAQ section with answers to many common sportsbook related querie

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